Marketing Analytics Manager

We are seeking a Marketing Analytics Manager (Remote) to join our growing team!

Position Summary

Momentive Software is seeking a Marketing Analytics Manager to support marketing and sales teams with in-depth reporting, analytics, and strategic insights. This role will be responsible for measuring campaign performance, analyzing pipeline influence, and optimizing marketing and sales data integrity. The ideal candidate is highly analytical, detail-oriented, and adept at translating data into actionable strategies that drive demand generation, sales enablement, and revenue growth.

A Day in the Life

• Marketing & Sales Analytics
  • Develop and maintain real-time dashboards and reports in HubSpot, Salesforce, Looker, Power BI, or Tableau to track marketing and sales performance across key metrics (lead generation, conversion rates, pipeline influence, CAC, ROI, etc.).
  • Conduct deep-dive analyses on lead funnel performance, attribution modeling, and customer segmentation to inform marketing and sales strategies.
  • Maintain competitive analysis and customer segment insights to support positioning, messaging, and demand generation strategies.
• Demand Generation & Sales Alignment
  • Support demand generation efforts by providing data-driven insights that optimize campaign targeting, lead quality, and marketing investment decisions.
  • Ensure sales and marketing alignment by analyzing lead tracking, management, and performance reporting, adjusting as needed based on market conditions, customer insights, and emerging opportunities.
  • Act as a liaison between Marketing, Sales, and Business Development teams, ensuring smooth communication of insights and data.
• Reporting & Performance Measurement
  • Compile, consolidate, and present weekly, monthly, and quarterly marketing KPIs to Marketing and Sales leadership, supporting decision-making with data-backed recommendations.
  • Prepare executive-level reports (Excel, PowerPoint) for leadership meetings, ensuring clear communication of key insights and trends.
  • Conduct regular data audits to ensure data accuracy, compliance, and integrity across all marketing systems (HubSpot, Salesforce, SalesLoft, Drift, Fastlane, etc.).
• Marketing Technology & Operational Support
  • Manage the technical aspects of key marketing systems, ensuring seamless tracking, distribution, and reporting of leads and campaign performance.
  • Optimize marketing automation workflows and data pipelines to improve reporting efficiency and marketing performance measurement.
  • Act as the traffic manager for advertising and campaign performance tracking, ensuring all marketing programs are measured effectively.

We are looking for someone who brings

• 3+ years of experience in marketing analytics, operations, or business intelligence within a B2B SaaS environment required
• Proficiency with marketing platforms (HubSpot, Salesforce, SalesLoft, Drift, Fastlane) and BI tools (Looker, HockeyStack, Power BI, Excel) required
• Strong communication skills, including the ability to present to and work with senior executives required
• Demonstrated ability to work cross-functionally with marketing, sales, and business development teams required
• Ability to build and maintain dashboards and reports, prepare executive-level presentations (Excel & PowerPoint) required
• Strong presentation skills with the ability to translate complex data for non-technical audiences required
• Proven problem-solving ability; highly organized, resourceful, and deadline-driven required
• Familiarity with demand generation strategy and marketing attribution models required
• Knowledge of digital marketing metrics (Google Ads, LinkedIn Ads, etc.) required

• Experience in Revenue Operations or supporting BDR/Sales Enablement teams preferred

• Familiarity with demand generation strategy and account-based marketing (ABM) principles preferred

• QBR (Quarterly Business Review) experience preferred 

• Bachelor's degree preferred

CHARACTERISTICS

• Detail-oriented, yet able to think strategically
• Skilled at balancing multiple priorities and moving quickly
• A strong communicator who builds relationships across teams
• Equally comfortable working independently or as part of a team

About Us

Momentive Software amplifies the impact of over 30,000 purpose-driven organizations in over 30 countries. Mission–driven organizations and associations rely on the company’s cloud-based software and services to solve their most critical challenges: engage the people they serve, simplify operations, and grow revenue. Built with reliability at the core and strategically focused on events, careers, fundraising, financials, and operations, our solutions suite is bound by a common purpose to serve the organizations that make our communities a better place to live. Learn more at momentivesoftware.com

Why work here?

Good People, Doing Good Things: Employees at Momentive Software are techies and volunteers who strive to make the company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan & Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Casual Environment
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility

Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire.

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